eBay
“FIND YOUR PEOPLE”
Challenge
How can you bring Gen Z to sell their pre-loved items on eBay?
Insight
Gen Z is a generation of creators with a ton of hobbies who care about their impact on the environment. As the original marketplace for secondhand items, eBay has the biggest audience of buyers & sellers, providing plenty of opportunity for young creators to find an audience for their niche. No matter how niche that hobby is, on eBay you can
Find Your People.
Influencer Partnerships
For a partnership, we would curate special gift boxes to send to influencers to upcycle. They’d would capture their creative process, showing how they turn gently-used items from our eBay curations into something useful & unique. Creators in the DIY, fashion or special collections space would be perfect.
Activation
Ebay could host pop-ups across college campuses and give students a unique space to sell their things: backpacks, clothes, dorm apparel, etc.. They’d make an ebay account and post content around what they’re selling, be offered a dedicated rack to put their items up, etc. Buyers and sellers could connect in a really easy way.
